Skagga conducted thorough interviews to determine Dr. Tokunaga’s personality and personal style, including understanding patient demographics of the affluent Chicago suburbs. Skagga developed a cohesive brand to represent the quality of his work and personal style through various deliverables.
Skagga targeted collateral to attract patients who want to create their smile through collaborative planning and comprehensive services.
Key branding points implemented were the use of high contrast imagery to convey sophistication with vibrant color pops for a striking design that speaks of modern urban style and reflects the nearness of Chicago. We also wanted to hint at Dr. Tokunaga’s unique heritage throughout the brand.
To make sure the brand was extended, all patient forms, welcome packets, business cards, signage, and other touch-points were designed to continue the branding message.
Skagga art-directed a photoshoot for Dr. Tokunaga and staff coordinating with a local stylist to portray Dr. Tokunaga as warm, inviting, and professional with the intent to break the mold of the stereotypical headshot.
Skagga created a uniquely modern website that attracts patients and raises their expectations of service. The site clearly communicates that Dr. Tokunaga is not just your average dentist but one who gives his patients exceptional care.
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