Le Classique Smilé

Spaulding Dental Co. is a restorative dental practice in Gig Harbor, Washington. Dr. Melissa Spaulding is an active member of the SPEAR dental study club and is committed to excellence through using advanced technology including the dental microscope to achieve the best results for her patients.

Client's Request
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Dr. Spaulding purchased an existing dental practice from her previous business partner and wanted to make it her own. She aimed to highlight the natural beauty of the area in a boutique style that represented her and also connected to the patients in Gig Harbor.

OVERVIEW

Skagga worked with Dr. Spaulding to help her define the brand’s overall look and feel to help her personality shine. This brand overhaul allowed Dr. Spaulding to communicate the dental services she offers in a fun and creative way. The brand engages and elevates the expectations of patients.

Services Provided & Deliverables
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Marketing Strategy

Skagga helped define the practice’s target audience and created an
aesthetic design to attract the appropriate demographic.

Branding

Skagga illustrated the core values of an authentic boutique practice to communicate truly personalized care with a high level of attention to detail. Skagga collaborated with Dr. Spaulding on the company name to use the “Co.” to further emphasize the high-quality boutique experience. We explored Dr. Spaulding’s Canadian roots and her love for French culture to elevate the brand and add a touch of elegance and flair.

Photo Shoot

Skagga art-directed a creative photoshoot in the harbor to illustrate Dr. Spaulding’s connection with Gig Harbor and her local patients.

Collateral Material

Website Development

Skagga utilized unique patterns, floral elements, and striking photography to showcase the brand’s and Dr. Spaulding’s personalities. The overall gentle feel of the website was intentionally selected to convey the type of services provided.

MARKETING, DESIGN, TECH AGENCY

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