Le Classique Smilé
Client's Request
----------
Dr. Spaulding purchased an existing dental practice from her previous business partner and wanted to make it her own. She aimed to highlight the natural beauty of the area in a boutique style that represented her and also connected to the patients in Gig Harbor.
OVERVIEW
Skagga worked with Dr. Spaulding to help her define the brand’s overall look and feel to help her personality shine. This brand overhaul allowed Dr. Spaulding to communicate the dental services she offers in a fun and creative way. The brand engages and elevates the expectations of patients.
Services Provided & Deliverables
----------
Marketing Strategy
Skagga helped define the practice’s target audience and created an
aesthetic design to attract the appropriate demographic.
Branding
Skagga illustrated the core values of an authentic boutique practice to communicate truly personalized care with a high level of attention to detail. Skagga collaborated with Dr. Spaulding on the company name to use the “Co.” to further emphasize the high-quality boutique experience. We explored Dr. Spaulding’s Canadian roots and her love for French culture to elevate the brand and add a touch of elegance and flair.
Photo Shoot
Skagga art-directed a creative photoshoot in the harbor to illustrate Dr. Spaulding’s connection with Gig Harbor and her local patients.
Collateral Material
Website Development
Skagga utilized unique patterns, floral elements, and striking photography to showcase the brand’s and Dr. Spaulding’s personalities. The overall gentle feel of the website was intentionally selected to convey the type of services provided.
— TESTIMONIAL —
"“I have had the pleasure of working with Nate Skaggs and his team
at Skagga Inc. since 2019, when I purchased my dental practice.
He took the time to ask me questions and get to know me as a person to help create my brand. Collaborating with Nate and his team is a pleasure.
He is so open to hearing my ideas and then making recommendations based on those.
I have had several patients comment on how beautiful my website is. I am very pleased!”
DR. MELISSA SPAULDING
RESTORATIVE DENTIST
SPAULDING DENTAL CO
spauldingdentalco.com
Gig Harbor, WA
MARKETING, DESIGN, TECH AGENCY
View More Dental Case Studies:
Spear Aesthetics »
Drs. Gregg Kinzer, Jill Kinzer, and Frank Spear
Seattle, WA
Herlin Dyal, DDS »
Sacramento, CA
Shawn Tokunaga, DDS »
Arlington Heights, IL
PDG Dentistry »
Drs. Prestipino and Sfondouris
Bethesda, MD
Esthetics By Design »
Dr. Robert Winter
Newport Beach, CA
Spaulding Dental Co. »
Dr. Melissa Spaulding
Gig Harbor, WA
Inspired Orthodontics »
Drs. Rebecca Bockow and Cassie Truong
Seattle, WA