By Dentists, for Dentists.
Client's Request
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The Kinzers and Winters created a dental lab to meet a demand by dental professionals for higher- quality lab products. The client wanted to revitalize and modernize a previous brand mark and create a new brand to match the quality of products that the lab creates.
OVERVIEW
Skagga did an extensive rebrand through many media touch points targeting dental professionals with higher product standards showcasing the impeccable level of detail in the lab’s products.
Services Provided & Deliverables
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Marketing Strategy
Through the branding of the EBD Lab, Skagga sought to convey a futuristic feel with the connotation of advanced technology. The high-end brand was refined using modern and technological elements and photography to represent who they are and what they do visually. Skagga art-directed a photo shoot of the owners to add a human connection to the website and capture their great personalities.
Branding
Through the branding of the EBD Lab, Skagga sought to convey a futuristic feel with the connotation of advanced technology. The high- end brand was refined using modern and technological elements and photography to represent who they are and what they do visually. Skagga utilized the photography of the owners to add a human connection to the website and capture their warm personalities.
Collateral Material
Skagga went in-depth with their administration process and made sure each touch point was refined while also making the process easier for clients. Skagga re-formatted all forms for lab submissions, including forms for diagnostic wax-ups, provisional restorations, crowns, veneers, inlays, onlays, veneer-lays, and more.
Website
Skagga custom-designed a modern minimalistic website that is clean, refined, and easy to navigate, with a focus on user experience. An extensive level of detail went into the custom programming of the subtle page transition animations, adding a polished artistic quality to the overall site. A backend login system was added to allow the lab to access case submissions and pricing, schedule case consultations, and publish news articles. Skagga also set up UPS integration with shipping label generation to create a simple way for dentists to submit cases without the administrative hassle.
— TESTIMONIAL —
"Esthetics by Design (EBD) is a premiere dental lab developed by dentists, for dentists. We believe in supporting dentists and dental technicians who strive to be at the top of their profession, and wanted a website that reflected our overreaching goal to produce the most natural looking restorations possible by merging artistry with new and evolving technologies.
Skagga listened to us and stunningly reflected our brand by designing a style for our marketing collateral that represents who we are and what we are all about. Fit, form, function, and beautiful esthetics.”
DRS. BOBBI & ROBERT WINTER
VP CLINICAL & TECHNICAL SERVICES
ESTHETICS BY DESIGN
ebdlab.com
Irvine, CA
MARKETING, DESIGN, TECH AGENCY
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