By Dentists, for Dentists.

Esthetics By Design is a premier dental lab located in Irvine, CA owned by Drs. Robert and Bobbie Winter and Drs. Gregg and Jill Kinzer. The lab was developed by dentists for dentists which supports and follows the same principles related to fit, form, function, and esthetics.

Client's Request
----------

The Kinzers and Winters created a dental lab to meet a demand by dental professionals for higher- quality lab products. The client wanted to revitalize and modernize a previous brand mark and create a new brand to match the quality of products that the lab creates.

OVERVIEW

Skagga did an extensive rebrand through many media touch points targeting dental professionals with higher product standards showcasing the impeccable level of detail in the lab’s products.

Services Provided & Deliverables
----------

Marketing Strategy

Through the branding of the EBD Lab, Skagga sought to convey a futuristic feel with the connotation of advanced technology. The high-end brand was refined using modern and technological elements and photography to represent who they are and what they do visually. Skagga art-directed a photo shoot of the owners to add a human connection to the website and capture their great personalities.

Branding

Through the branding of the EBD Lab, Skagga sought to convey a futuristic feel with the connotation of advanced technology. The high- end brand was refined using modern and technological elements and photography to represent who they are and what they do visually. Skagga utilized the photography of the owners to add a human connection to the website and capture their warm personalities.

Collateral Material

Skagga went in-depth with their administration process and made sure each touch point was refined while also making the process easier for clients. Skagga re-formatted all forms for lab submissions, including forms for diagnostic wax-ups, provisional restorations, crowns, veneers, inlays, onlays, veneer-lays, and more.

Website

Skagga custom-designed a modern minimalistic website that is clean, refined, and easy to navigate, with a focus on user experience. An extensive level of detail went into the custom programming of the subtle page transition animations, adding a polished artistic quality to the overall site. A backend login system was added to allow the lab to access case submissions and pricing, schedule case consultations, and publish news articles. Skagga also set up UPS integration with shipping label generation to create a simple way for dentists to submit cases without the administrative hassle.

MARKETING, DESIGN, TECH AGENCY

View More Dental Case Studies: 

Spear Aesthetics »
Drs. Gregg Kinzer, Jill Kinzer, and Frank Spear
Seattle, WA

Herlin Dyal, DDS »
Sacramento, CA

Shawn Tokunaga, DDS »
Arlington Heights, IL

PDG Dentistry »
Drs. Prestipino and Sfondouris
Bethesda, MD

Esthetics By Design » 
Dr. Robert Winter
Newport Beach, CA 

Spaulding Dental Co. »
Dr. Melissa Spaulding
Gig Harbor, WA

Inspired Orthodontics »
Drs. Rebecca Bockow and Cassie Truong
Seattle, WA