Skagga did an extensive rebrand through many media touch points targeting dental professionals with higher product standards showcasing the impeccable level of detail in the lab’s products.
Through the branding of the EBD Lab, Skagga sought to convey a futuristic feel with the connotation of advanced technology. The high-end brand was refined using modern and technological elements and photography to represent who they are and what they do visually. Skagga art-directed a photo shoot of the owners to add a human connection to the website and capture their great personalities.
Through the branding of the EBD Lab, Skagga sought to convey a futuristic feel with the connotation of advanced technology. The high- end brand was refined using modern and technological elements and photography to represent who they are and what they do visually. Skagga utilized the photography of the owners to add a human connection to the website and capture their warm personalities.
Skagga went in-depth with their administration process and made sure each touch point was refined while also making the process easier for clients. Skagga re-formatted all forms for lab submissions, including forms for diagnostic wax-ups, provisional restorations, crowns, veneers, inlays, onlays, veneer-lays, and more.
Skagga custom-designed a modern minimalistic website that is clean, refined, and easy to navigate, with a focus on user experience. An extensive level of detail went into the custom programming of the subtle page transition animations, adding a polished artistic quality to the overall site. A backend login system was added to allow the lab to access case submissions and pricing, schedule case consultations, and publish news articles. Skagga also set up UPS integration with shipping label generation to create a simple way for dentists to submit cases without the administrative hassle.
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