herlin-dyal

Experience Excellence

Herlin Dyal Prosthodontics is a specialty prosthodontic dental practice serving the greater Sacramento, California area. Dr. Dyal specializes in conventional and implant supported fixed and removable prosthodontics and full-mouth rehabilitation.

Client's Request
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Dr. Herlin Dyal approached Skagga as she was transitioning from a group practice into her own private prosthodontics dental practice.

OVERVIEW

Skagga worked closely with Dr. Dyal to develop and refine a unique brand that communicated the high-end upscale dental practice that she wanted.

Services Provided & Deliverables
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Marketing Strategy

Skagga worked with the client to define the intended demographic, making it easy for referring doctors and prospective patients to find her specialized expertise. The goal of this redesign was to communicate excellence, target a particular lifestyle, and to set the tone of opulence and elegance in order to establish trust.

Branding

Skagga worked to combine luxurious modern design finishes with high-end fashion for a striking high-contrast brand. The use of hard granite and soft textures produces a feeling of high-quality richness.

Collateral Material

Web Development

Skagga created a new custom website, executing the brand elements throughout with the use of texture, pattern, and contrast. The use of overlapping typography conveys the intended message with the nuance of modern typographic artistry.

Skagga also incorporated video testimonials and created a case study library for perspective clients and referring doctors to see examples of the life-changing results that Dr. Herlin Dyal can produce.