Combining Art & Science

PDG Dentistry is a high-end dental practice in Bethesda, Maryland - part of the Metro DC area. Drs. Prestipino and Sfondouris strive for excellence by providing patients with Cosmetic, Restorative, and Surgical Therapies using an evidence-based approach with empathy and professionalism.

Client's Request

Drs. Prestipino and Sfondouris wanted to update their name and refine the branding of their practice for better communication and patient awareness. They had gone through several rounds of previous marketing website companies and were unsatisfied with the template sites and wanted custom and personalized marketing.


Skagga created an entirely new brand showcasing the dental practice’s excellence in dental services to effectively communicate and attract new patients. Skagga also provided, as with all clients, an individualized process including personal meetings with the doctors and open lines of communication.

Services Provided & Deliverables

Marketing Strategy

Skagga worked to understand Drs. Prestipino and Sfondouris’s academic history, patient philosophy, and business model. From this, we were able to illustrate what PDG Dentistry provides and attract the type of patients wanted for the services they are aiming to highlight.


The branding developed is modern, simple, and classic with elegance. The brand messaging emphasizes the art and science of dentistry using a sophisticated design that is fresh and approachable. Skagga illustrated the beauty to be found in the advanced dental services offered by PDG. In addition, Skagga scouted out a high-end photographer and art-directed the photoshoot of the doctors.

Collateral Material


Web Development

We implemented the brand by custom designing and developing a modern website that is beautiful and highly technical. Skagga improved on an extensive case gallery, creating a gallery that is easier to navigate for patients to learn about the services offered. The use of stunning imagery throughout the website adds visual interest and engages the viewer.


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