Skagga created an entirely new brand showcasing the dental practice’s excellence in dental services to effectively communicate and attract new patients. Skagga also provided, as with all clients, an individualized process including personal meetings with the doctors and open lines of communication.
Skagga worked to understand Drs. Prestipino and Sfondouris’s academic history, patient philosophy, and business model. From this, we were able to illustrate what PDG Dentistry provides and attract the type of patients wanted for the services they are aiming to highlight.
The branding developed is modern, simple, and classic with elegance. The brand messaging emphasizes the art and science of dentistry using a sophisticated design that is fresh and approachable. Skagga illustrated the beauty to be found in the advanced dental services offered by PDG. In addition, Skagga scouted out a high-end photographer and art-directed the photoshoot of the doctors.
We implemented the brand by custom designing and developing a modern website that is beautiful and highly technical. Skagga improved on an extensive case gallery, creating a gallery that is easier to navigate for patients to learn about the services offered. The use of stunning imagery throughout the website adds visual interest and engages the viewer.
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