Building on a Firm Foundation
Client's Request
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Thomas Bechtold requested branding and web services to compete as a high-end architectural firm in coastal communities.
OVERVIEW
Skagga guided Thomas & Bechtold through a branding process and positioned them as a leading architectural firm in their communities.
Services Provided & Deliverables
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Marketing Strategy
Skagga worked with Thomas Bechtold to define their target demographic and outlined the desired luxury customer experience to instill trust and confidence.
Branding
Skagga refined the established brand mark by modernizing its essence. We were sensitive to maintaining the brand’s forty-year historical consistency while creating a fresh and creative feel by distilling and streamlining the core components. Throughout the brand, Skagga made sure to reflect a sense of structure and stability while using a creative approach to typography. The line work and lettering were intentionally designed to subtly connotate the idea of architectural design.
Collateral Material
Web Development
An exciting side-scrolling desktop website was developed to break the mold and be innovative. This allowed for a memorable user experience reflecting the brand’s philosophy and elevating the client’s expectations for unique design and implementation.
