Not Your Ordinary Cup of Joe
Client's Request
----------
In starting their coffee business, Pioneer61's needs included all the core essentials: business planning, marketing and a distinct brand integrated into their product packaging, e-commerce solutions, a responsive website, and social media presence.
OVERVIEW
Skagga started the process with P61 through business planning, brand identity, and creative marketing. This provided a clear path for the development of various marketing and design deliverables.
Services Provided
----------
Business Development
Skagga worked with Pioneer61 on their income structures to generate a steady cash flow, and we reviewed their proposed operations to help streamline the process for efficiency and effectiveness.
Strategic Marketing
Skagga identified key market areas for growth and is now developing strategic initiatives to reach target audiences through a multi-media approach.
Branding
We worked with Pioneer61 to develop a unique brand message that would communicate the company's identity and purpose.
Their mission is far beyond that of an ordinary coffee company, existing not only to make an awesome cup of joe, but to bring hope, love and peace to the destitute in Africa.
Package Design
Package design is a part of nonverbal communication, a sales point that customers physically touch. Some of the items we consider in the process are: user interaction, how it will stand out from other products in the market, and whether it has the brand DNA.
Website Development
A website is one of the most critical aspects of any marketing strategy. Skagga custom developed the Pioneer 61 Coffee website in design and in code, and it features the integration of brand identity, clean simple layouts for user-interaction and clear action items to drive traffic. Visit Pioneer61coffee.com »
E-commerce and Sales
Our top priority when implementing the shopping experience was ease of navigation from checkout to receipts and delivery, ensuring accessibility on phones and desktop computers alike. On the administrative side, we also implemented a logistics platform for handling orders and shipment.
