Moving
with Style
Client's Request
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Mike Thomas Associates Realtors® enlisted Skagga as their full service marketing agency to provide in-house marketing for their brands and their 125+ agents.
OVERVIEW
Skagga refined the brand identity, provided business and marketing strategy, developed corporate and agent marketing, as well as provided public relation communication, and website and app development.
Services Provided
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Business and Marketing Strategy
Skagga assisted Mike Thomas Associates in transitioning from a franchise operated business to an independent real estate brokerage firm through the implementation of new processes and effective marketing strategies to increase market growth.
Brand Refinement
- Skagga updated the brand by refreshing the color palette, softening the tones and creating better legibility.
- Targeted the brand messaging as a leading NE Indiana real estate firm with elegance, strength, and grace.
Integrated Collateral Material
Skagga executed integrated design through various touch points.
- Brand Awareness
- Video Production
- Residential and Commercial Signage
- Advertisements and Direct Marketing
- Public Relations and Event Planning
- Custom Newsletters and Presentations
Advertising Campaigns
Developed multimedia marketing campaigns for the expansion of new offices and brand exposure.
Website and MLS Integration
Skagga revamped the Mike Thomas Associates website, integrated an MLS search through Skagga’s own IDX platform, created specific pages for each agent and designed the site to be adaptable to various mobile devices.
Application Development
Getting listings to show on social media was critical for buyers and sellers. Skagga created an application to integrate with the MLS to post on agents' social media pages.
Corporate Brokerage Marketing
Refined brand messaging was implemented in various advertising campaigns, including new corporate materials.
- Collateral materials were created to set a brand standard of communication to tell the story of Mike Thomas Associates.
- Through this outcome the brand was strengthened and managers' confidence was boosted for recruitment.
Promotional Video
Skagga created a promotional video to attract buyers and sellers and reinforce the brokerage’s brand. The video was utilized for corporate marketing and in listing presentations for agents.
Agent Marketing
Our in-house team provided agents customized marketing services including consultations, personal branding, brochures, social media and so much more.
Agent Marketing Benefits
- Solidified the corporate brand
- Increased confidence in sales meetings
- Better communication to clients
- Built trust and reliability in the corporate brand
- Improved client relationships
- Increased market exposure and profits
New Market Reach with Affiliate Brand
Mike Thomas Associates increased their market reach by expanding to another city through an affiliation with Brian Peterson Real Estate. Skagga provided marketing services for the joint partnership.
- Skagga promoted the joint brands throughout various public relations pieces including: press releases, a ribbon cutting event, advertising and social media.
- Sub-branding identity, web development, and marketing collateral were created.
Oakmont Development — Sister Company
Oakmont Development is the development of Mike Thomas Associates. It is known in NE Indiana as a developer of attractive and safe communities with assured architectural controls and convenient locations.
A brand identity and website were created for better communication with prospective clients and Realtors®.
- Skagga developed a custom web application to have up-to-date home development plats/maps with the current status of the lots for sale.
- The map app was constructed for touch televisions so that users could have an interactive experience.
