Serving the American Farmer
DARE, located in Battle Creek, Michigan, has long been a cornerstone in the electric fencing industry and offers a full agricultural product line. They have been manufacturing the highest quality electric fencing and faithfully serving the American farmer and rancher since 1946.
Client's Request
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The client approached Skagga with the desire to relaunch their outdated brand of 75 years that would convey their commitment to the American farmer and rancher.
OVERVIEW
Skagga provided a new voice to DARE's brand that effectively spoke of the quality products they manufacture.
Services Provided
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Branding
Skagga strove to convey the American farmer's pioneering spirit through hand-drawn and natural elements and softer earth tones. The use of sepia tones also helped to create a sense of nostalgia.
Package and Exhibit Design
Skagga applied the new branding to DARE's point of purchase displays and product packaging. Skagga also created custom exhibit booths for both physical and online shows.
Video Marketing
Skagga created professional promotional videos showcasing their brand as well as product demonstration videos.
Website and App Development
Skagga extended the brand into the website creating an extensive online catalog, an e-commerce storefront for refurbished energizer units, and a store locator. Skagga also created a fence designer app that allows people to calculate the amount of fencing needed and exactly which products are required. Visit dareproducts.com »
E-commerce and Sales
Our top priority when implementing the shopping experience was ease of navigation from checkout to receipts and delivery, ensuring accessibility on phones and desktop computers alike. On the administrative side, we also implemented a logistics platform for handling orders and shipment.
